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by _red 3296 days ago
Fair enough. Yet I think you must ask yourself: Why does something become a successful meme?

I would argue that memes are, in effect, a form of data compression that condenses a (A) wide scope of information, that (B) many people feel is true into (C) a very small nugget of memorable text.

So, I could've spent a few paragraphs arguing the lack of meaningful product development, highlight the overlapping and often confusing product catalog (iPad, iPad Pro, iPad Pro 13", iPad Air, MacBook, MacBook Air, etc etc). Spent a few more sentences talking about Beats acquisition, Apple Music, etc....but in the end it saves everyone time to just say "Watch Bands + Stickers" and the meme imbues the rest.

I think you'd agree that its not the use of a meme that bothers you, but its the use of a meme that you don't agree with, yet still holds an uncomfortable truth in it.

For instance, if the meme was about how Elon Musk was upsetting the entrenched oil oligarchs, I doubt you'd want that censored.

1 comments

I would love to hear your thoughts on their lack of meaningful product development, confusing product catalog, Beats Acquisition, etc.

Look I'm a huge Apple fanboy - no doubt, but at the same time I think the company is intrinsically interesting to try and understand from all different angles. They don't do a lot of things right and that's worth discussing. On the flip side they also do a lot of things very right, and that's also worth discussing. In fact, it's this very dichotomy that makes Apple...Apple, and Google...Google. Their incredible strengths are borne out of their very weaknesses, and these balances creates very different products.

But take Apple out of the equation. Let's just talk memes.

A lot of the things you mentioned are incredibly nuanced and make for fantastic discussions about branding, marketing, technology, privacy, platforms, org structures, etc. Memes effectively strip conversations of their nuance and conversation cannot be efficiently driven forward to a new level of understanding. That's my whole issue with this. It has nothing to do with whether I agree with your statement or not, and it has everything to do with what new ideas we can come up with together if we have a real, nuanced conversation. That applies to Elon Musk as well.

So bring on the paragraphs, it's not too late!