[sjg007]

I think you could have a connector between your site and Facebook. Basically an app that would synchronize content. You should certainly start on Facebook, see if you have something valuable and then think about transferring to a self hosted solution. At that point you might find it worth it but maybe not.

Docker containers make sense because they are portable apps. You can choose where to deploy them, upgrade them, and store the data or what not.

[dajt]

My day job is software development, and your second paragraph made me shudder. So imagine what someone who doesn't want anything to do with IT would think!

The majority of the world do not want to know about containers, hosting services, domain names, or anything else that is related to computers.

I'm not even sure that is changing with younger people - they're happy enough to dick around with social media but don't want to get involved in running a web site and all the software on it.

If a business can work with a "no obvious cost" platform like facebook, the owner won't start paying for something "better" in response to non-quantifiable downsides and threats possibly posed by the platform.