Google, 2001: "Don't be evil."
Google, 2013: "We make military robots."
And now they're Alphabet, so the brand thing should've been ok.
[0] https://en.wikipedia.org/wiki/Don%27t_be_evil
[1] https://www.sec.gov/Archives/edgar/data/1288776/000119312504...
And now they're Alphabet, so the brand thing should've been ok.