[Jimmie_Rustle]

I think this will be very beneficial to non-savvy web-users who may be tricked by misleading ads like the download buttons, and the like.

Ads aren't really a problem for me (and I am guessing a lot of others), it's bad/misleading ads like pop-ups, auto-play video ads, etc. I think the idea to block ads that do not follow an established industry standard is definitely a step in the right direction.

Savvy users will continue to use 3rd party ad blockers- no change there.

[throwaway2048]

Google hosts most of those download button ads...

Also the biggest source of pre-roll auto-play video ads, youtube.

[Tentakill]

I feel like auto-play ads make sense on youtube because youtube is a video service and you go in expecting a video anyway. It's like a TV commercial.

I get super pissed by auto-play ads on non-video websites, but when it's in front of a video such as on youtube I find it only a minor annoyance.

[EDIT: I don't know if there are auto-play ads in the sidebar on desktop, I use adblock on desktop so I only see those video ads on the mobile version, which doesn't have anywhere else to put ads]

[Dylan16807]

There's no shock of audio but it's still stopping you from getting to the content. It's just as bad as full-page interstitials. (By the way, does anyone else get unreasonably mad that the button to leave such an ad usually says "skip" even when the ad was already shown and stays up indefinitely?)