[srinathrajaram]

Speaking as a developer. You may be paid by the impressions but how much you are paid depends on the CTRs. Nothing works for CTRs like targeting. The more data you can share about users, the better it is for you. All this other stuff probably contributes to user churn as much it does to your bottom line. This is one of the reasons that a lot of apps ask you for location permissions even when they don't need it.

[bigbugbag]

And hopefully developers / website owner engaging in breaching user privacy and collecting user data to give away to third party will be accountable before court.

Or maybe we could sugarface and kneecap them for being satan's little helpers.

[eli]

Sure, but the same exact ad running in the right rail will preform vastly differently if it's in a modal popup.