[Macha]

Yeah, the two things that really piss me off are:

1. I scroll down, read the article a bit, move to scroll again, and end up clicking an ad that has just popped into existence (Cynical reason: The delay improves their CTR and hence revenue. Less cynical reason: They were too optimistic in how fast their ad would load on my mobile connection).

2. I click your page and it starts playing noise. It doesn't even have to be an ad, a lot of news sites autoplay their videos when I just care about the article.

Both are less about where the ad is and more about how it behaves

[Coincoin]

3. The modal window is too big which pushes the tiny close button outside the screen and makes it impossible to close.

[bigbugbag]

Try using your escape key, disabling script and reloading page, using wallabag[1] to read the page, editing the DOM to remove the popup.

[1]: https://wallabag.org/en and https://wallabag.it/en

[Coincoin]

No. I Just go away. This happens mostly on my phone anyway.

[eli]

Another factor in #1 is advertisers don't want to pay for ad impressions if the ad was never actually viewed (because it's way down the page and the user never scrolled that far).