[VMG]

Why doesn't the market care? Where is the JS-less Facebook/Twitter/Airbnb competitor that blows the customers away with "properly built" websites?

[gpderetta]

As the number of people that won't put up with the JS crap anymore and start using JS blockers increase, we will see such websites.

Same thing that is happening with ads and ad blockers.

[computerex]

Ad blockers are now going in the other direction with non-intrusive ads being shown.

[marssaxman]

So far as I know there has been exactly one such ad blocker released, and it was promptly abandoned in favor of the kind of adblockers people actually want to use.

All ads are intrusive to some degree.

[gpderetta]

I would be extremely happy to use a JS block that allows non intrusive JS.

[alexseman]

Privacy Badger is what you're looking for.

https://www.eff.org/privacybadger

[asfdsfggtfd]

In the Facebook case this is supported by Facebook themselves. mbasic.facebook.com :)