[sbierwagen]

There is a tremendous adverse selection problem here: people who click "make $12/hr at home!" ads don't have any money. Artists only pay for advertising if they think it's going to result in a sale: if you have to pay someone to listen to your music, it's probably not a hot lead.

Payola was paying DJs to play your music on the radio, exposing it to thousands of potential customers, not paying individual largely disinterested people ten cents a pop to listen to your track.