[hn_throwaway_99]

Back in the day when software was sold in boxes in retail stores, I guarantee those retail stores were taking well north of 30%.

[_Codemonkeyism]

Because they've stocked the products and paid for them, and threw away/discounted everything they did not sell. Vendors could only get <30% if taking back unsold merchandise.

It always amazes me how people do not understand the fundamentals of retailing.