[kungtotte]

People don't mind money and riches, they mind the over-achiever attitude and workaholic lifestyle.

I can work more and make more money, but I make enough for my lifestyle and I have lots​ of time left over for my family. I don't want all the money in the world if I won't have the free time to spend the money.

That's the point that's being made here. If I were to suddenly get 10% more money for exactly the same amount of work it's not like I'd turn it down, and if I won the lottery I wouldn't give it away.