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by abalone
3303 days ago
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Apple Pay does offer enhanced privacy by not transmitting your name along with your card number, but it doesn't randomize the number with every transaction. In fact you may not want that as it would disrupt email receipt systems and loyalty programs (absent some parallel mechanism). Apple Pay does something called tokenization, and the goal is more fraud protection than privacy. It generates one new number at card enrollment and uses that exclusively. By using a unique account number which can only be issued by Apple Pay devices, it means it doesn't matter if someone hacks the merchant and steals your number. They can't use it without the associated Apple Pay generated cryptogram, secured by your PIN / fingerprint. Honestly the enhanced security of Apple Pay is underhyped. It's really great. |
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