[binthere]

Later they demoed they can track your interests in what you've read on the web to show you personalized news on their news app and keyboard autocompletion.

[andreyf]

Which would be super creepy if they were a company which is beholden to advertisers for their revenue. But alas, they are not.

[oculusthrift]

neither is MS but every thread about them seems to have a top comment crying about telemetry

[oliv__]

Microsoft themselves put ads in their OS... I think that's pretty telling of the kind of company they are.

[draw_down]

They're also very careful to specify that this computation takes place locally on the device.

[ocdtrekkie]

And if this is true, this is a huge plus, because nobody else is doing it. Because Windows is cloud-based for this stuff, just like Google. None of the 'smart' features of Windows 10 work unless you enable what amounts to a keylogger and the ability to send a lot of extra data about what you do to their cloud service. (Well above and beyond the telemetry most people worry about here.)

[ceejayoz]

That'd be first-party tracking. If I'm using an Apple app I expect Apple to know it, but I don't necessarily expect Mixpanel or Google Analytics or Segment.

[ksk]

The net result is the same regardless of whether it's an expectation in one case versus an outrage in the other.