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by shubhamjain
3300 days ago
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Seriously? All he managed to sell was the aesthetics feel. It's like selling email marketing software solely for the design. How about selling a pen by pitching the frustrations
it solves? Pens get lost. Pens stop working randomly. Pens finish without much of a warning. If you're using it after a while, you have to rummage for a paper to scribble before you use it. It's hard to recall any pen which solves any of these. So, in the end, selling a pen becomes a marketing problem, not a sales problem. |
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And of course there's the classic issue of people stealing your pen, but most people don't know the technique to write with a fountain pen so it rarely gets borrowed.