The problem is that the tactics work best for fake stories, because they can be pre-loaded and coordinated. True news is worked out between competing outlets and breaks messily.
Fake stories are also quicker to write. Truth requires careful research, which takes time. Fake news can be written as fast as fingers can strike the keyboard.
Fake stories can be tuned for maximal appeal to people's existing opinions, preconceptions and prejudices. Truth has a habit of telling us things other than what we want to hear.
Fake stories can be tuned for maximal appeal to people's existing opinions, preconceptions and prejudices. Truth has a habit of telling us things other than what we want to hear.