[smsm42]

Tuition != education. Tuition pays for far more than education, administrative costs are skyrocketing (look it up) and colleges spend like drunk sailors because competition on tuition costs is nearly non-existent (you'll take the loan anyway, so what does it matter the 10% difference in loan size?) and raising tuition won't result in significant application drop (since most applicants are either subsidized or take loans anyway).