> But other ad companies don't get to set those rules.
Strictly, neither does Google, as long as they are following the industry group's standard. Sure, Google is a member of that group and may be able to influence the standard, but so are a lot of other companies, from Facebook to the Washington Post. I doubt any one company can run away with the standard without the others having a say, or at least making a big stink.
Strictly, neither does Google, as long as they are following the industry group's standard. Sure, Google is a member of that group and may be able to influence the standard, but so are a lot of other companies, from Facebook to the Washington Post. I doubt any one company can run away with the standard without the others having a say, or at least making a big stink.