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by just2n 3297 days ago
If this follows the trend of what happened to YouTube advertising (TV 2.0) in that certain websites will be targeted for demonetization without any transparency or consistency, this will open a giant hole for competitors to eat one of Alphabet's core businesses. Perhaps leveraging this use of control over Chrome to effectively cripple competing ad networks with perfectly reasonable ads on websites that don't want to provide profit to Google will open them to litigation as well.

This will be interesting.

1 comments

Google's Display network is only a small fraction of their advertising revenue.

Search advertising revenue is #1 by far.

Google can make a lot of mistakes in every other vertical. As long as they don't screw up search they can fail as much as they want.