[webuser321]

Ad-supported tech company employee#1: Users are blocking ads.

Ad-supported company employees: Uh-oh.

Ad-supported tech company employee#2: We can use this as an opportunity to block our competitors ads!

Ad-supported tech company employee#3: We might win some goodwill with users, too!

Example tech companies: Apple Brave Google etc.

Naive user: Oh well, I guess we just have to accept whatever the tech companies give us.

Real answer: No, users are actually the ones in control. That is why ad blocking is causing these companies to take action.