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by pmoriarty
3305 days ago
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"When you pay for content, you are the customer. When someone else pays for the content, you are the inventory." Subscribers to the NYT: are they the customer or the inventory (or product)? Subscribers to Netflix: are they the customer or the inventory (or product)? I really don't see why companies wouldn't treat them as both. So many businesses are operating on a subscription model, and still treat their "customers" as databanks ripe for mining and selling to their "real customers": advertisers and other purchasers of user data. The 21st Century has really become the century of spyware, and I don't see paying for content as a reliable way for consumers to avoid being a target. |
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