[dwwatk01]

Another tangent: I see OneLogin, on their main site, lists the customers using their solution. I know this is a very common practice, but can anyone explain any (not short-sightedly financial) benefit possible for a company allowing this disclosure?

[Kalium]

Sure! I can offer one reason that isn't purely "because we got a discount".

Imagine that you're a company not necessarily known for security prowess. Now imagine that you want to be able to demonstrate to users / customers / investors that you take security seriously and work with reputable vendors. You could list off the vendors you use, but then they're just taking your word for it. Wouldn't it be better if the vendor listed you?

Alternately, perhaps there are common investors or board members exerting influence.

[tptacek]

There are reasonable answers in this subthread but don't discount the simplest one, which is that they asked and nobody at the client thought about it for more than 15 seconds.

Or the even simpler answer, which is that they didn't ask.

We put logo privileges in our standard contract just to see what would happen, and we got it a bunch.

[ecnahc515]

In addition to to what the others have said l, sometimes the other business is willing to be a reference because they're happy with the product and want you to succeed. After all, they're using your product, its in their best interest that you succeed.

[ViViDboarder]

Pricing. Sometimes you can get better contract terms by allowing them to cite you as a customer. Usually pricing, but there are other terms you may negotiate as well.

As a side note... I imagine well probably see some of those customers coming down soon.

[pbarnes_1]

Discounts, etc.

But usually these lists of "customers" is just someone trawling the user database for @foocorp.com and anyone signed up from there makes the company a "customer".