[seibelj]

From the FAQ:

> What do BATs represent?

> BATs are tokens in a new Blockchain and attention-based digital advertising platform. They are not refundable, nor are they securities or for speculation. There is no promise of future performance. There is no suggestion or promise that BAT has or will hold a particular value. BATs give no rights in the company and do not represent participation in the company. BATs are sold as a functional good. Any value received by company may be spent without conditions. BATs are meant only for experts in cryptographic tokens and blockchain-based software systems.

[Spivak]

Which is a fine attempt by their legal team to wash themselves of all liability by declaring that their coins are basically nothing, but words wont matter in the eyes of judges and regulators when a speculative market appears.