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Turn your website into an interactive canvas, basically an HTML5 Canvas game that functions like a news site, I think it would be much more difficult to block ads in this scenario. One objection is that you can already do this and we don't see it, but a counterpoint is that its a hassle at the moment, and once tooling is advanced C# to WASM compiler or something along those lines, then we'll see frameworks and then it will be pretty simple and possibly compelling... If it gives publishers more control over the experience I don't see how they could pass it up.