[problems]

For sure, but any extra battery and resource consumption here would be extremely minor compared to a bitcoin miner. Many apps do various forms of push advertising and background reporting which does quite similar things, do you consider that to be malware too? Ultimately the only difference here is that this one abuses Google and their advertisers instead of the user, which seems to be an accepted and common advertising practice. In my opinion at least, it's not significantly different from those behaviors.

[yeukhon]

What if this is a self-modifying code? Now instead of clicking ad now DoDDS? Malicious is basically bad intent. This is an unauthorized activity so it is malicious.

[problems]

It's not self-modifying code, it's looking specifically for google.com frames, see the source in the link. This is hardly worse intent than any other mobile ad these days.