[imhoguy]

> * Charge for support (Ubuntu, Nginx-ish). Pro here is that by helping folks implement your software, you'll have a long line of success stories. Con here is that it isn't scalable - you're upside is bounded by the hours you can bill.

If a project has active community then the owner can scale support by sharing workload and money with the contributors. In general I agree with you monetization is a job/business.