And Essential is going to change that and get more market share than Samsung or even Apple?
Please.
There are tons of great choices of Android high-end devices available from Google itself, from LG, Xiaomi, Huawei, htc, even from OnePlus, you name it. Good to have onemore choice with Essential now.
Only if you're measuring by profit/revenue.
If you're measuring by actual high-end features delivered, and customer satisfaction, then No!, the high-end smartphone market is very competitive