Actually the opposite for me, and the original reason I went with Vue (tho after using it more I like a lot about it). I just do not get the appeal of JSX. Directives are meh, but I still prefer it to JSX.
Do you think that your preference is just from your previous experience? JSX feels like uninhibited templating to me, which is great when it is done right (and a little crazy when done poorly). I also feel like it gives cleaner error messages.
Vue (+ ESLint) give pretty clear errors when you've messed up that make it quick to fix.
But yea, I mean I think it's subjective for most people. I'm not sure there's any real reason to go one or the other outside of developer happiness (could be wrong, though). A big part of Vue is to have a low learning curve and be less opinionated. So it feels more like enhancing your workflow (either in existing apps or new ones) than adopting a whole new way of doing things. I'm just personally more into that.
Also, for what it's worth, you can use JSX with Vue. The only downside I can think of is any time you have a problem it might be hard to find solutions since most people stick to directives. If you already know JSX, though, that might not be an issue.