| I think delivery could be solved today: I assume we use chilled meals(which you reheat at home. can taste great), which last for 2-3 days - so let's say you need to delivery 2-3 times a week, and you delivery meals for the whole family. That's a lot of meals per delivery. Certainly helps the economics. Now if as a requirement for delivery you would need to install a smart lock[1] on the trunk of your car(that the delivery guy can have the right access to), and a cooling box(maybe one that includes something like ice packets or similar passive temp. regulation tech), and the delivery guy will just drop the food there - this will be really helpful, because it shift delivery to the middle class from suburbs to somewhere near their work, which means much higher route density(deliveries per hour). So i kind of think the technology part of cheap deliveries is solvable. But it all depends on the marketing part, and changing habits isn't that easy. And that previous plan requires a lot of interlocking parts together. hard. So maybe a good way to do this is offering delivery for businesses(good delivery economics). Get people used to that. Get commercial kitchens offering great and cheap food based on that. That's what Amazon is doing. And than, some commercial kitchen will start easy, with an offer of chilled meals for your home(for offices that already get deliveries). They will delivery to your office, you'll put in a cooling-box in office, and take it to your car at the end of the day. And on top of that, you get a smart lock, or discounts for plans like you mention, or maybe discounts for group plans, etc. [1]This of course would be a great help to e-commerce in general. |