[jbob2000]

Because if it's important, I'll hear about it somewhere else. And if it's interesting, I can find other articles. Content is a dime a dozen these days, why would I pay for it?

[sopooneo]

When I pay, it is out of a sense of civic duty. Democracy requires journalism and journalism requires money.

[ProAm]

Because good content is not a dime a dozen and most content is regurgitated content from real sites/journalists that do the work.

[booleandilemma]

I pay for the WSJ. They write quality articles and I like to know that I'm helping their staff put food on the table.

[baumandm]

Classic tragedy of the commons.

[tnzn]

A failed concept (though in that specific case it might be on point)

[dogecoinbase]

Because if you're not paying for it, someone else is paying for it to be shown to you.

[vertis]

You can pay for for it and still be served what someone else is paying for you to see.