[Twirrim]

Apps on cell phones can also be updated over time. I've got a GPS already in the cell phone that will measure speed etc, and as I replace the cell phone that hardware will get better over time and support more features from an app.

Bikes, on the other hand, don't tend to be treated as a disposable / frequently upgraded thing. You're asking customers to buy in to a fixed set of hardware for a dozen years. That means you've got to provide some really significant value to the equation, and offer something that is just not even remotely possible with an ordinary cell phone.

So far as I can figure the only thing you offer in that regards is blind-spot detection sensors, and that seems like something I could realistically expect to see from bicycle electronics companies within a reasonably short time frame, for way less than $500.

I'm still not sure what exactly your significant value-add is. I'm not trying to shit on you or your product. The bike looks great. I just think you need to think very carefully about how you are marketing it, and what exactly you're offering to persuade someone to pony up an additional $500 or so over a normal bike.