[pasbesoin]

One of the first to deploy residential and small business gigabit Internet connectivity at affordable prices. Strong respect for customer privacy.

They back their words up with actions. Basically, an ethical, value-to-the-customer organization and business model. (As of a couple of years ago; I'm out of touch.)

I'll add, also a local/regional player. Good for competition.

P.S. In the U.S., having such a choice in terms of a provider and value for service, is actually rather unusual. People who don't have something like Sonic in their area (me, for one) and who know anything about ISP's and what they provide, look on longingly.

Google's Fiber offer almost made it to my area. Sigh... so close, and yet so far.