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by cyrildorsaz 3318 days ago
I shared this note 2 months ago on my linkedin. Still valid today. https://www.linkedin.com/hp/update/6256148575126986752

Tesla is facing a potential big problem. New buyers are holding off and are waiting to see the final specs and price of the Model 3. This could harm a lot Tesla sales until Elon Musk reveals to the public the Model 3.

I also believe Tesla did a mistake by naming the Model with a number. In the mind of many people, 3 is what comes after 1 and 2 (S & X). People are used to this because of the iPhone naming convention.

Tesla is reaffirming that the Model 3, despite its name, is not a version 3. It will be the entry level of the brand and if people want to buy the best performing car that Tesla can produce, they should buy a S or a X now.

2 comments

I disagree. While there may be some that are holding off, they will know the specs in the next couple of months. At that time those people will be queued up and either buy the S,X or the 3, and totals sales wont be impacted at all
I don't think anyone who is serious about spending 70k+ on a car is going to be swayed by the model name. They're likely looking deep into the details and comparisons.