[jrnichols]

I had targeted ads ruin a surprise gift last year. Bunch of ads showing up made it very obvious that I was looking at (and bought) a thinkgeek gift for the girlfriend. That was one of the moments that made me sick of such laser targeted advertising.

[tripzilch]

I don't get targeted ads because if I have to log on Google, I do it in a private window. Been doing it since forever, it's such a simple thing and no trouble.

Additionally my browser is set to clear cookies on exit, so even if I make a mistake, just turn it off and on again to wipe. I have exceptions set for the three sites I like to stay logged on to (via Page Info in Firefox).

(and simply no Facebook, obviously)