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The build quality is high because it's meant to be touched. Think about it, how often do you touch your TV at home or your monitor? If you're using a Windows 10 all-in-one, you'll likely notice that it's not quite the same as a standard monitor. Now imagine a group of people touching it continuously throughout the day, and instead of gingerly tapping away at it with their fingers, they're treating it like a piece of office furniture. The Jamboard feels like a nice piece of office furniture from Herman Miller vs. something cheap from Costco. It might seem expensive, but you get what you pay for.

The price will more than justify itself for any business that understands the utility of a collaborative whiteboard that seamlessly integrates with the tools they they already use. Plus, it's one of those things that you have to experience to fully understand.