[fragmede]

The test, of course, is to imagine a similar multi-person touchscreen product coming from Apple. Or HP. Or Google. Or Microsoft.

Think about how each of those 4 companies' reputations prejudices the emotional idea for this product.

It's not just a thought experiment; Apple has the big iPad which is still pretty small for people to crowd around, but its bigger than the other iPads, and there have been multi-player single-iPad games since pretty early on. HP has the HP Sprout, which has a slightly larger area compared to the big iPad but isn't really targeting multiple users, though it does feature a camera + projector combo that the Xperia Touch also uses. Google has the Jamboard, which is based on a 55" TV, and was recently announced as being $5000 for the TV, plus $1200 for the matching stand. The Microsoft Surface Hub is probably the oldest product after the iPad, and that goes for around $10k.

Any attempts to go beyond the individual/single-person experience of the iPad have not yet broadly succeeded. Price is an issue, but also portability - smart whiteboards exist, but beyond installed systems, there has been no wider adoption. If this product is able to drive wider awareness of the concept, I will be happy to kill pen and paper, chalk and chalkboard, dry erase marker and whiteboard.