[daveschappell]

I disagree -- their value proposition on their BasecampHQ homepage says "the leading web-based project collaboration tool". That sounds like it should be pretty generic, and applicable to many different use cases, and definitely to the small web development startup, right?

[run4yourlives]

Coke says it's the leading soft drink. I don't really think it's their issue if you happen to like Pepsi better.

The fact that 55% (or whatever) of the market is using the tool, but you aren't part of that 55% makes the claim accurate and the tool not right for you at the same time.