[seiji]

Kind-of like Tumblr too. Every article seemingly focuses around the trendy, hipster founder and not so much on the site.

[kareemm]

that's because normal readers care about founder stories, not features.

[ComputerGuru]

I'm curious: are you being sarcastic here?

I honestly don't care about the founder stories (good for them, sucks for them, end of story). But the articles do really focus on the founders more than features, and people are known to be silly (hence the never-dying market for tabloids).