[QuantumGravy]

This strategy can be taken too far.

You can claim that your "comprehensive fractional imperial unit helical matter extraction system" will turn me into a sexy master craftsman all you want, but as much as that's a better version of myself, it still doesn't tell me how you're going to help me drill that quarter-inch hole.

The most obvious example of this extreme is those drug ads with exuberant actors smiling in ecstasy and jumping in slow motion to an idyllic summertime setting. No, I'm not asking my doctor about Xymbaltrix™, and I probably don't want it in my search history either. Similarly, on the tech side, if my project on Platform X is stuck because of factor Y, I want to know what your product or consultants can actually do about it. Don't care if you call yourselves the world's leading Platform X Solutions Provider, spell out your capabilities please. Management, of course, eats up the "better versions of the themselves" talk, but if the goods aren't provided, our necks are on the line for not talking management out of it.

[pm24601]

> Management, of course, eats up the "better versions of the themselves" talk, but if the goods aren't provided, our necks are on the line for not talking management out of it.

Management, of course, is the purchaser -- "you" aren't.

"this is a stupid ad" means "you" are not the target market.

I find most car ads annoying, yet BMW is still in business. I am not the target market.

[QuantumGravy]

Hope it was obvious that I understood who holds the purse strings. Regardless, if such sales people make themselves the enemy of those who'll be held accountable for the purchase, they'll get the fight they're asking for.

[Ntrails]

I still find the adverts in the states bemusing. Can't say what a drug is designed to do, just tells you to ask your doctor about it.

[tylerhou]

That was true a few decades ago--right now you can say what a drug is for. (I'm sitting next to a TV showing a commercial for a drug which treats opioid induced constipation.)

[QuantumGravy]

Less than a decade ago, by my reckoning. Pretty sure there was a rash of ambiguous medications between 2007 and now. You're absolutely right about today's drug ads being too much information, of course.

[Ntrails]

Interesting - it's been nearly 10 years since I was last out!