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by fensterblick 3312 days ago
I have been a Ford investor for several years. This is a big surprise for me.

Ford has said they expect to have a fully autonomous vehicles by 2021 (link: https://corporate.ford.com/innovation/autonomous-2021.html). That always seemed too ambitious to me, but I welcome being proved wrong.

I invested in Ford partly because I think, unlike GM, they recognize an existential threat to their business and are trying to take steps to avoid it. It has been a horrible investment for me this far.

2 comments

I'm in the same boat and this move both surprises me and disturbs me to an extent. I thought Fields was doing a great job but the market just isn't interested in Ford shares right now. But they've beaten earnings estimates over and over and seemed very serious about developing new tech.

This seems like a knee jerk reaction made by the Ford family out of fear that was unwarranted. But I hope to be proven wrong.

> I invested in Ford partly because I think, unlike GM, they recognize an existential threat to their business and are trying to take steps to avoid it.

Why do you think GM is unaware of the changing tides? They are currently selling the all-electric Bolt which is meant to compete directly with the upcoming Tesla Model 3. And they are investing however many billions of dollars into self-driving technology with their acquisition and support of Cruise Automation.

I have much disdain for GM's corporate culture. It is a company culture that knowingly allowed dangerous vehicles be sold for a decade until a Georgia litigator connected the dots (source: http://jalopnik.com/your-guide-to-the-problem-gm-didnt-fix-u... )

As for Cruise Automation, I am not convinced they have accomplished anything groundbreaking relative to their competitors.

I can't speak much about the Bolt. A quick Google search shows a Bloomberg story stating they will lose 8-9k per car sold. GM better hope it doesn't sell well, if that is the case! (link: https://www.bloomberg.com/news/articles/2016-11-30/gm-s-read...)

I'm sorry for the cheap shot but the Ford pinto is a much bigger (if unfair to Ford - "A subsequent study concluded that the fire risks of the Ford Pinto were no greater than its contemporaries." https://en.m.wikipedia.org/wiki/Ford_Pinto ) black mark.

I didn't even recall the GM incident without clicking the link even though it was so recent.