[tacostakohashi]

There's definitely more do it than that... apart from anything else, sometimes the other side is honey, or essentially fruit jam, which would be fine just sitting at the bottom or top of the yogurt (the way some other brands do it).

I remember a TV ad for a brand of yogurt with separate compartments, so you can add "a little or a lot" of the side item to the yogurt. It was a gimmick that everybody made fun of because not having all of it seemed implausible, but somebody must have done their research and figured that people like the involvement or feeling of customizing their food.

[rhizome]

Similar to the transgressive image of Oreos being twisted apart in order to eat them properly. "You don't have to let The Man decide how you eat this."