[ajg1977]

I think it's smart.

If your product is a compliment to another then sharing a point of sale is your earliest and best opportunity to make a sale. The type of people buying software at these stores, as opposed to Amazon/newegg etc, are generally the type least likely to discover/try/buy software such as Xobni online.

Also, Xobni Plus is a subscription product, so even if they make less on boxed sales it can lead to additional revenue in the future.