| Oh! I forgot two really important ones: understanding what incentivises people and being able to tell a RELATABLE story around those incentives. People LOVE stories they can see themselves in. Gets their imaginations all worked up. Also, EVERYBODY has incentives. Money, becoming a 10x developer, travelling the world, being a better parent. All of these are incentives. If you don't believe me, check this out. Remember the last time you got pitched a timeshare? (If you ever went on a heavily discounted Disney vacation, you almost certainly did.) The salesperson working the room will spend at least the first 15-30 minutes setting the scene. "You. Puerto Rico. Corona. Beach. Need I say more?" type stuff. Pyramid marketing salespeople do the exact same thing to build their downlines (i.e. hire more people under them). They spend 80% of their presentation on how much you can make and maybe 10% on what they're selling (the other 10% is lost to heat). Luxury brands are THE MASTERS at this. (I would not be surprised if hip hop icons got some kind of commission/free clothing from high-falutin haute fashion brands; luxury setting is all they do!) They seem cheesy, but people eat stories up (and, consequently, buy product) like no tomorrow. |