[russellbeattie]

I don't agree with most of what you wrote, but the "it's called HTML tags" is the most wrong. You must not have tried this any time in the past 5 years or so. The embedded tags come out of CMSs and - when they're not stripped completely - look like <div class="title-main-sub-1"> and <span class="sub-article-v5-bld">. HTML isn't used alone, it's always used with CSS nowadays, and no matter if semantic tags are best practice, the fact is it's optional and regularly not used. If they're going to create a new standard format, they need to address this.

[yoz-y]

What is the difference between re-publishing the content in some other format which will do formatting well and re-publishing the content using sensible html tags with maybe some embedded minimal stylesheet?

There might be mis-use and abuse, but if you want to avoid that you can always push markdown into the "text" representation.