[arctangent]

A good rule of thumb is that a Django "app" should be (1) standalone and (2) reusable.

If you were to write a Django project to automate some complicated internal process at your particular company, it's likely that you'd break up the code into separate Python modules to help give it an easy to understand structure. But it's unlikely that any other company would necessarily benefit from any of those separate modules by themselves.

However, let's say you come up with a clever idea about how to log errors in your project. Now, that's the sort of thing that other people might want to use in their own projects. If you were to restructure your code a bit and make it a bit more abstract then you could create a separate "app" that could be dropped into other Django projects.