[ianai]

I think people do generally take it as a 0 or 1. Either their personal data isn't so valuable that they discount its value to 0. Or, they recon that google is too large an entity to avoid, so they effectively discount their data down to 0, again. It may also be a time sensitive matter. You only have so much life to live - how much do you want to spend customizing what you share with google?

I definitely feel google tech, phones included, should be much cheaper for the data their users give them. Their flagship devices are generally price-parity with Apple's - and Apple's not mining your data the way google is (to my knowledge).