| "Online conversions" generally refers to the process of converting a visitor from some lesser-valued status to a higher-valued one. Unsubscribed visitor to subscribed visitor. Lurker to commenter. Commenter to contributor. Contributor to customer, etc. Closely associated is the concept of a "conversion funnel", which measures the fall-off in participation as additional hurdles are imposed: registration, check-in, passwords, browser compatibility, extensions, screen resolution, etc., etc. The results can sometimes be counterintuitive. For a sense of just how precipitous that fall-off can be, from an example I've got some strong familiarity with, there's this image showing total Google+ registered profiles, the number which were ever active, within the past year, and excluding YouTube activity (which was being included in totals). The net result was about an 0.3% active public participation rate. https://d324imu86q1bqn.cloudfront.net/uploads/asset/attachme... Study: https://ello.co/dredmorbius/post/naya9wqdemiovuvwvoyquq (My work.) https://en.m.wikipedia.org/wiki/Conversion_marketing https://en.m.wikipedia.org/wiki/Conversion_funnel |
