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by sometimes 5851 days ago
> Apple can't hurt Google by undermining it profits because it doesn't make the hardware and it gives the software away.

Apple can undermine Google's profits from mobile advertising, by giving the advertising revenue from iAds away (keep a small cut, give the rest to developers.) Google is trying to commoditize hardware, but Apple can do the equivalent with respect to advertising revenues. Apple doesn't need to make money from ads, google does.

1 comments

>Google is trying to commoditize hardware

This frequent meme is restated by people who don't know what commoditize means. The Android ecosystem is anything but a commoditized market.

Interesting. I would like to hear more of your take on this.
The phones are expensive. They are not a commodity.

Also, when you buy a new phone, you don't get to choose what operating system you want to install on it and then buy that OS. The phone+os ships together as a single entity.

That's not what commodity means.

"A commodity is a good for which there is demand, but which is supplied without qualitative differentiation across a market. It is fungible, i.e. the same no matter who produces it."

That is becoming a more accurate description of the Android market by the day. Nexus One, EVO 4G, Droid X... they're all pretty similar.

>That is becoming a more accurate description of the Android market by the day. Nexus One, EVO 4G, Droid X... they're all pretty similar.

So then why buy any specific one of them?

Because they aren't similar, your ridiculous statement aside.

The whole point of the Android hardware ecosystem is that it's a disparity of often very different phones. Some have fast CPUs some have slow CPUs. Some have great cameras with a Xenon flash, some don't. Some have keyboards, some don't. Some are big, some are small. It is the absolute opposite of commodity, and only the most ludicrous, superficial analysis could even imagine using that word.

An iPhone, on the other hand, is a commodity as far as iPhones go. It's an iPhone, you know. Just an iPhone.

I've never seen commodity used to refer to products from the same range, from the same manufacturer. Basically, you've just claimed that anthying that isn't a hand-made one-off creation is a commodity, massively weakening its actual meaning which you're supposed to be defending from misuse.

Commodity isn't a totally binary state, even with fuel or coffee you get variations in quality and brand. It's just that these factors do not dominate. At the other end of the scale Apple is trying very hard to stop iPhones becoming commodities by stopping cross platform Flash apps, not allowing access to iTunes etc. which prevents similar devices from other manufacturers being swapped in without disruption. Saying you want to move your complements down the scale towards being a commodity doesn't imply that they will end up at the extreme, just that they'll have less market power over you, the definition of commodity often being given as an item being sold or bought at a market rate.

There is absolutely no confusion when people talk about the commoditization of phone hardware. No one is saying phones will become coffee. You can get pretty much any combination of features from any vendor.

Feel free to be frustrated by imprecise usage of technical terms.

Thus the "trying to" bit, as in, they haven't done it yet, but are getting there.