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by Mazer23
5846 days ago
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It's more about branding than choice. For example BMW is a brand, they pour all their branding energy into their overall brand and each car is just a model number: 3 series, 5 series, etc. Toyota is a brand but it also brands each of it's cars, for example the prius is a very well marketed and focused brand. Both these marketing strategies work, the question is in android vs iPhone which strategies there are working. I see the droid brand being handled much better by verizon than the android brand is being handled by google. In the end the mind share may be droid vs iphone, but then it's not a software or hardware company that owns the brand, its a network. |
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