[Deimorz]

> Anyway this is a site by actual guys that used to work at Reddit so you'd expect them to be pretty smart business orientated chaps right?

These aren't ex-reddit employees. The linked article calling them "former Redditors" is pretty misleading, I think it was just trying to say that they used to be users of the site.

[cholantesh]

How is it misleading? Redditor is a common term for "Reddit user".