[bluedino]

>> I'd really like to know why devs think they can rival Reddit, it's just too big.

The same people said that about Digg before Reddit took all their users.

[kristofferR]

People switched from Digg to Reddit for mainly two reasons.

1. Digg started sucking

2. Reddit offered a truly innovative feature that most people found useful, subreddits

Reddit is still great, and this doesn't offer any significant features that I'd consider important enough for most people to switch.