[CriticalSection]

There is an idea that the dominant form of production in our age is done in a manner that causes alienation on a number of fronts for those who do the producing.

Part of this is commodity fetishism, where people can see commodities, but not the social relations surrounding the production of commodities.

This sounds like the taking of this to the next level - where the social aspect of exchanging currencies for commodities becomes more and more hidden. You press some buttons on a website, and two days later a box shows up in an Amazon locker or on your front porch. Not only is the social aspect of the production of the commodity hidden, the social aspect of the exchange of currency for that commodity is now hidden as well.